Key word: safety and security

Jūrmala, a resort city with a unique, stretched-out shape, lies between the River Lielupe and the Gulf of Rīga. With the city’s narrowest part being between the two bodies of water, only ~320 meters. 

The presence of the sea, a 24-kilometer-long beach, and romantic wooden architecture give the city a unique aura. Today, Jūrmala combines wild nature, recreational opportunities, cultural and historical heritage, and a modern city for living, business and vacations. 

Main characteristics:

• School district area that includes 2 schools, 2 kindergartens, a music school, an art school, a library, a public space (a park, playground and an open-air concert hall), and public transportation stops. Streets with poorly coordinated traffic flow can be observed in the area. Residents and students use the roads for their daily activities. The area is considered unsafe due to a lack of traffic organisation and sidewalks. 

Challenges to tackle:

• The key challenges in this area revolve around transforming mobility behaviour and improving traffic conditions. There is a need to shift residents’ reliance on private cars toward more sustainable modes of transport. Special attention is being given to morning hours when the streets are most congested and vulnerable groups, such as children, are most at risk. 

Main goals of the SIA:

• To develop and implement an effective traffic reorganisation strategy that enhances safety, accessibility, and flow. 
• To encourage and increase the use of alternative mobility modes such as bicycles, walking, and public transportation. 
• To create a more inclusive and child-friendly urban environment that supports healthy, sustainable, and equitable mobility for all.